Amathuba omNxeba wezeNtlalontle Ukwandisa kwiNkundla yezoLimo
Kwiminyaka embalwa edlulileyo, njengoko iindaba zentlalo zanda ubukho bayo kuzo zonke iinkalo zenkcubeko ethandwayo, abaqeqeshi bezempilo kunye nemibutho baye basebenzisa ngokubanzi imidiya yoluntu ukuze baxoxe ngamathuba kunye nezigulane. Njengoko iindaba zentlalo zihlala ziqhelekileyo, amathuba okwanda kwamacandelo enkonzo yoluntu akhulayo kwizibhedlele nakwiindawo zonyango.
Izibhedlele sele zifumene izibonelelo zokusebenzisa amajelo asekuhlaleni ukuze zithengise iinkonzo zabo kwizigulane kunye nokwabelana ngolwazi lwezempilo kunye neendaba.
Abaphathi bezentlalo zengxelo yoluntu yinkqubela ephumayo ngokuqinisekileyo iya kuqhubeka ikhula kwimfuno kuyo yonke iminyaka ezayo. Enye yezibhedlele zezikhokelo ezikhokelela ukusetyenziswa kweendaba zentlalo yi-Mayo Clinic, eyasungula i-Social Media Center kwaye yayisibhedlele sokuqala ukwenza njalo.
Uxanduva oluPhezulu lweeNtlalontle zezeNtlalo zezeNtlalo
Abasebenzi bezentlalo kwizibhedlele banceda ekunyuseni uphawu lweenkonzo zezempilo kunye neenkonzo kwizigulane ngeendlela ezininzi zokuzonwabisa zentlalo kubandakanya i- Twitter , i-Facebook, i-YouTube kunye neeblogi. Uninzi lwemigudu yoluntu lwentlalo lunokulawulwa ngabalingane kwiSebe lokuthengisa kuze kube yinkampani ehlukeneyo yolwazi lwezentlalo inokuqashwa okanye inkontileka. Ezinye izibhedlele zinokukhetha ukuqesha abaqeqeshi bezokuhlalisana kwizentlalo ngokuchasene nokuqesha umntu ozele ixesha elipheleleyo.
Ukongezelela ekulawuleni ubukho be-mediaic social media, umphathi-media media angaba noxanduva lokufundisa nokuqeqeshwa kwamagqirha indlela yokudibanisa nokubandakanya imidiya yoluntu kwizenzo zabo, ukukhuthaza iinkonzo zabo, nokwabelana ngolwazi ngempilo kunye nokuhlaziywa noluntu.
Amava kunye neZakhono ezifunekayo kwi-Social Media Careers Careers
U-Dana Lewis uhola indlela yo msebenzi okhulayo, njenge-Interactive Marketing Specialist kwisikolo esibhedlele saseSweden e Seattle, eWashington. Ungomnye wabaphathi bokuqala bexesha elipheleleyo lezentlalo eziqeshwe esibhedlele, ngoko ke, umqeshi wakhe ungomnye weenkokheli ezibanjweni zentlalo yoluntu.
ULee unesidanga soLuntu kwiNtlalontle kwaye unomuva wokuthi imvelaphi efanayo kwi-PR okanye ukuthengiswa kuyisiseko esihle kubaphathi beendaba zentlalo, kunye nolwazi olumashishini olonakekelo lwempilo. Ukongezelela, izakhono eziqinileyo zekhompyuter kufuneka, kwaye nolunye ulwazi lwekhowudi lwekhowudi luncedo kakhulu.
Iingcali zezobugcisa zentlalo kufuneka zinezakhono ezinxibelelwano ezinamandla, ngomlomo nangobhaliweyo, kuwo onke amanqanaba, "ukusuka kwiinkonzo zokutya ukuya kwi-C-suite" kunye nayo yonke into ephakathi, uLee uyongezelela. Izakhono zokubonisa, ukuqeqeshwa kunye nokuthetha nazo zifunekayo ukuze kugcinwe abasebenzi ngokusesikweni kwimigaqo-nkqubo yoluntu, ikakhulukazi ngokubhekiselele kwi- HIPAA kunye nezinye iinkcukacha zobumfihlo kunye neengxaki zomthetho. Ubumfihlo bentsapho kunye nokukhuseleko kubokuqala kunye "phambili kwezinto eziphambili, u-Lewis uthi.
Ngenxa yokuba intsimi yesibhedlele yezobuntu zentlalo iyintsha, kwaye unyango lwezempilo luhlala luguqukayo, kwishishini eliguqukayo ngokukhawuleza, ukulungelelanisa nokulungelelanisa, kuya kukunceda kakuhle kwinxaxheba yesiphathi semicimbi yezentlalo zesibhedlele.
Indlela yokufumana uYobhi njengeNgcaciso yezeNtlalo zezeNtlalo
Isibhengezo sobume bezentlalo sisisigxina, kwaye akubona zonke izibhedlele eziqeshisela iingcali zengxelo yeendaba zentlalo (okwamanje), kodwa inani leendawo ezivulelekileyo kufuneka zikhule kwiminyaka embalwa ezayo.
Unokufumana njani umsebenzi kwimibandela yoluntu yesibhedlele? Sebenzisa imithombo yoluntu, ewe! UDana Lewis, umzekelo, udibene nomphathi wakhe wekamva ekuqaleni kwi-Twitter. UDana unika le ngcebiso eyongezelelweyo kulabo abafuna umsebenzi wesibhedlele esifana neye-media media:
- Fumana iMentor: Ukongeza kwintsebenziswano kunye nomqeshi wakhe wesikhathi esizayo, uL Lewis naye wakha ubudlelwane kunye neengcali ezazisesebenza esibhedlele ngendlela efanayo.
- Fumana i-Internship: Nangona i-part-time okanye ingakhokhelwa, umsebenzi we-internship unokuba ngumsebenzi oxabisekileyo.
- Udliwano-ndlebe: Ukuba awukwazi ukufumana udliwano-ndlebe, qaphela ukuba umntu unokuthetha ngeemfuno zexesha elizayo okanye malunga neziko labo.
Ukuba unobunzima bokufumana i-internship, zama ukuzithandela esibhedlele. Awuyi kufunda kuphela ngoshishino, ungaphumelela oonxibelelwano olunxibelelwano, okanye ufumane umcebisi apho. Kwakhona, uDana wamkela nantoni na inomdla kwiinkonzo zentlalo yoluntu ukuze alandele izibuyekezo zakhe kwi-Twitter.
Iingxaki ezijongene neengcali zezeNtlalo zezeNtlalo zeZibhedlele
ULee ugxininisa indlela enenhlanhla ngayo ukuba ayenze indima yakhe ngolu hlobo lwenkqubela phambili. Ucacisa ukuba abanye abantu abaninzi kwiindima ezifanayo bajongene neendlela zokungqinela ezibangelwa ukungabikho kwengqiqo malunga neenzuzo zolondolozo lwezentlalo kwizibhedlele kunye noko kuthethwa khona. Nangona kunjalo, kwiziko lezonyango laseSweden, akajongani neengxaki ezininzi zentlangano okanye yenkcubeko enokuba yinkinga kwezinye izibhedlele. Inyaniso yokuba iSweden iqeshwe ngomntu kwixesha elizeleyo lezokuzonwabisa loluntu lithetha ngokuzibophelela kwenkqubo yokuzinikela nokusetyenziswa kweendaba zoluntu.
Ngoko yintoni umngeni wakhe omkhulu kwindima yakhe? Mfutshane nje, "ixesha". U-Lewis ufumanisa ukuba ukufumana ixesha kwiintlanganiso kwaye ukubeka phambili yonke imisebenzi yakhe ngumngeni wakhe omkhulu, kwaye unqwenela ukuba kukho iiyure ezininzi ngosuku. Uyabandakanyeka kwiiprojekthi ezininzi kumasebe amaninzi ahlukeneyo kunye nemisebenzi kwaye ngoko ke amandla okwenza imisebenzi emininzi, kwaye ukugcina ixesha lokusebenza ngokufanelekileyo, ziyimpumelelo yokuphumelela.
Uhlawulo lwabaphathi bezeNtlalo zezeNtlalo zeZibhedlele
Ekubeni akukho misebenzi emininzi ekhoyo yokusetyenziswa njengento yokulinganisa okanye umyinge wobugcisa, kunzima ukucaphula umvuzo ochanekileyo kubaphathi bezentlalo zentlalo. Njengoko naluphi na umsebenzi, izinga lezemfundo kunye neqondo lamava kuya kuba yinto ebalulekileyo kwimida yomvuzo enikezelwayo. Iimivuzo ezifananisiweyo zingacatshungulwa ngokukhangela ukuthengisa, iinkonzo zonxibelelwano, okanye umvuzo wemidiya yoluntu kwindawo yakho.
Ukuze ufunde kabanzi, unokulandela uDana Lewis okanye umqashi wakhe, iSystem Health System, kwi-Twitter.